BrightStarr has rebranded to Unily - visit us at

Four ways to gain executive support for your new intranet

You have identified replacing your ineffective Intranet of strategic importance, so how do you get started? Getting your executive​ leadership team on-board is vital to getting your intranet project off the ground – here’s how.

Four ways to gain executive support for your new intranet


So you have an unloved and ancient Intranet in need of an overhaul, how can you get the support of executives to actually make it happen? Here’s a few tips to make that new employee portal a reality:

1. Find Out What the Executives Really Want

Take time to review annual reports, attend town halls and talk to organizational leaders about their goals so you truly understand the corporate strategy. Then try to align your intranet objectives with theirs and the wider business strategy. If you can help the C-suite hit their targets they are much more likely to help you with yours.

2. Develop an Intranet Business Case

Getting leadership buy-in is essential to move forward any major changing initiative. The CIO website suggests including these essential points in your intranet business case:

  • Rationale – why you are looking at this?
  • Value proposition – what’s the value for the business, the benefits?
  • Cost – what it is going to cost in terms of money, resources, people?
  • Delivery – how it is going to be delivered and is it doable, what is the approach and risks?
  • Accountability – who is accountable for the intranet project such as sponsors, term committee, project manager, etc?
  • Controls – how will you measure intranet progress?

Make use of all analytics available to benchmark where you are today, where you plan to be and the benefits you will realize as a result of implementing a successful Intranet.

3. Effectively Present Your Ideas To The Team

To ensure you deliver an effective message to the executive leaders, adjust the presentation to be short, to the point and focus on three to five key benefits. Organizational leaders are short on time and do not want to hear the backstory, if they need all the details they will ask for them.

A half-baked idea won’t hold the attention of your executives, so you need to ensure it holds up to questioning and closer scrutiny. Consider the resources and budget required and how long you expect the project to take. Once you have the support of leadership, make it public - this will help to drive the initiative forward and get other stakeholders on board.

4. Start Small

Don’t ask for the moon upfront, be prepared to start small and build from there. Focus on three to five quick wins, prove value and move up to the next phase. You need to make the most your leadership team’s enthusiasm so once you get the approval to move ahead – start delivering results within 90 days. A successful Intranet is never truly finished so plan for a strategy that continually moves the platform forward and grow with your organization. Avoiding stagnation will stop you repeating the mistakes that had you shopping for a new Intranet in the first-place.


Executives are always striving to make their businesses more effective, staff more productive and the organization more competitive and a successful Intranet forms an essential part of that strategy. A considered and well-crafted project plan which aligns with the enterprises’ strategic goals will give your intranet pitch the best chance of success.

After many years of creating customized portal solutions for clients around the world, experience showed us that no matter the size of the company or the vertical marketplace, most organizations share the same core Intranet needs. So BrightStarr harnessed that knowledge to create a feature full Intranet as a Service solution, that delivers an award-winning user experience combined with a robust evergreen platform. With Unily, BrightStarr delivers a valuable, long-term solution that continues to grow and appreciate over time.

Unily is a best practice, but customizable, turnkey solution that can be deployed in a fraction of the time of a custom solution. Unily is a managed offering that includes SLA-backed support and regular free upgrades in response to changes in Office 365 and BrightStarr’s customer driven roadmap. The pricing is transparent, all-inclusive and fixed for the term of the contract providing predictable budget forecasts.

Get in touch today to arrange your personalised demo of Unily.

Talk To Us

Glen Chambers Vice President of Sales

A big picture strategist who can still see the details, Glen is a hands-on, style leader who enjoys guiding his team through the fast paced world of technology consulting.

Glen plays a pivotal role in steering the North American division of BrightStarr. He combines extensive management experience with broad technical and business consulting skills. This unique mix of talents gives him a deep understanding of client needs and the means to communicate with the development team.

Twitter Feed

Where Next? Relevant Stories and Insights.

What makes an a​ward winning intranet solution?
What makes an a​ward winning intranet solution?
When looking back over the last few years of award winners, it’s become clear a lot has changed in the world of intranets. Not only has design moved on but also technology and in turn the capability within the sites. This sparked the question of how do these companies go about building an award winning intranet?
Want an extra day of productivity each week? Get the right intranet!
Want an extra day of productivity each week? Get the right intranet!
With companies constantly trying new ways to save money or run more efficiently, it's amazing how often we'll encounter executives who overlook the massive cost that can be incurred by not focusing on organizational needs when adopting a new Intranet.
Why watching the World Cup is a lesson in intranet best practice
Why watching the World Cup is a lesson in intranet best practice
Convincing your boss that you need to leave early to catch a World Cup football game can be problematic, but I think that watching the beautiful game can be seen as a lesson in Intranet best practice.