This hat trick demonstrates the undisputed success of PANDORA’s intranet and digital workspace project, acting as a textbook example of creating and implementing a digital workspace with an equal focus on 1) Development, 2) Marketing and 3) Training. We’re looking
What were the business challenges PANDORA aimed to solve?
With more than 18,000 employees in 50 countries, communication was a big challenge in 2015 with siloed tools and no platform to support global connectivity. The goal was to create a unified digital workplace on top of Microsoft Office 365 to underpin the business, easily enabling knowledge flow and empowering people to collaborate and share best practices across teams and locations like never before.
Main objectives of the creation of a global digital workspace:
- To support the accelerated global growth of PANDORA from 4,000 employees to
18,000 in just 5 years as presence increases from 50 markets to 100 markets
- To enable global connectivity through communication and collaboration with 10,000
outlets worldwide - there was no global intranet before this project
- Vision: To offer a vibrant digital workplace with a strong sense of Pride, Passion and
Performance (corporate values), using the platform to empower individuals to work
How did this align with overall business objectives?
To achieve a digital workplace that aligned with the company’s underlying business strategy, substantial research and planning
During the initial planning phase over Summer 2015, interviews were carried out to establish employee expectations, with representatives taking part from countries across the value chain, staff
They also gained input from a PANDORA intranet advisory board and steering committee representing the business. Gaining feedback and approval early on in the project from senior stakeholders was imperative to the success of the project, with company leaders identifying the key business challenge and
The results of these activities helped to establish the business case, budget and requirement specification to drive the project.
How was the intranet designed to engage employees?
Based on Office 365, PANDORA’s solution named
PANDORA worked in partnership with BrightStarr to create a solution that has captured the inspiration of employees, boosted collaboration and sky-rocketed
It was important to have this mirroring of personal and work platforms for employees, in order to help with the onboarding process. The more people that use
Global roadshows to engage people worldwide
The need for the successful
Marketing with gamification, music and cartoon universe
The ‘Cartoon Universe’ was populated with cartoon characters that served as
How to drive adoption?
Key stakeholders established a steering committee and advisory board early on in the project, including people from the
Although Corporate Communications were responsible for intranet governance, the
How were users trained on the new platform?
Training was of paramount for PANDORA’s central project team. Training for
And the results?
Impact of the campaign has been measured through Office 365 analytics and an employee engagement survey. Key highlights since launch include:
• 85% increase in visits to local and global news pages with 16,000 views in a month
• High adoption of Office 365 across the board with OneDrive usage increasing 335.6%
• 90% increase in global users with over 84countries active on the site
• Approximately 8,000 unique monthly visitors
As more results are collected, user feedback is incorporated into future Sprint plans, ensuring the intranet always hits the mark.
What we can learn from PANDORA’s intranet project is that creating a powerful platform is only one piece of the puzzle. For maximum impact, you must help employees to see the real-life benefits, training them on how best to use the platform to meet their individual needs. An impactful launch and roll-out campaign
For PANDORA, this is just the beginning of the mission for a more connected digital workplace. The next step is to continue to review feedback from employees, creating a roadmap of new features and functionalities to keep the workforce engaged.
To learn more about PANDORA’s story and for a close-up of the solution, download the full case study here.