BrightStarr has rebranded to Unily - visit us at

SharePoint 2013 for web content management

Microsoft consolidates its position as a main stream Web Content Management (WCM) player

SharePoint 2013 for web content management

It'​s all about to change

Yesterday, Monday 16th July 2012, saw the release of the public beta of the next generation of SharePoint and Office technology, code-named ‘Wave 15’ and to be released as ‘SharePoint 2013’. Having had a chance to examine the new product since February of this year I’ve found myself barely able to contain my excitement. The Microsoft SharePoint team has invested heavily in the Web Content Management​ feature set as it continues to move deeper into the main stream WCM space. Until now organisations have used SharePoint as a WCM platform based on the ‘Unified Platform’ story with increased efficiencies and cost reduction to be found by running a single platform. There was always an expectation that organisations would need to make additional investments in order to customise SharePoint in a public facing web scenario or deal with feature limitation when it came to WCM. Let me assure you this is all about to change in a big and positive way!

Microsoft have listened

The SharePoint team has clearly listened hard to the market and their customers and has plugged the gaps in the platforms architecture to provide the services and features needed to run a large public dot com site. With one of the largest ecosystems around, SharePoint is now capable of integrating with analytics and Customer Experience Management (CXM) vendors such as Webtrends, as well as a host of other commerce providers. Microsoft has often be criticised over the years for not taking into account market feedback into future products releases and on occasions releasing products that could be perceived as not quite ready for the market, but to use an analogy SharePoint 2013 looks to be much more like Windows 7 than Windows Vista.

A winner in the WCM space

The combination of the enhanced features and easy integration makes a compelling story for SharePoint in the WCM space; a story that competing vendors really should start listening to. The proof will be in the real-world application of course, but don’t be surprised if SharePoint starts hitting that top-right Gartner Magic Quadrant for Web Content Management; watch out OpenText, Autonomy, Oracle, SDL, SiteCore and FatWire.

Improved WCM features

I’m looking forward to writing a series of short articles that will explain in depth the eight key feature areas that will make SharePoint a very serious player in the Web Content Management space. For anyone like me that can’t wait to find out here is a brief overview of the new WCM features available:

  • Search Engine Optimisation (SEO) tools – On page SEO tools, automatic site-map creation and optimised HTML
  • URL control and multi-lingual/localisation management
  • Improved on page content management and content aggregation
  • Enhanced mobility and multi-channel management
  • Flexible meta-data driven Information Architecture (IA)
  • Search based user experiences (using FAST technology that is now fully integrated)
  • Catalogue management
  • Integrations with Independent Solution Vendors (ISVs)
  • Watch out for my next article, coming soon…

Article first published on CMS Wire.

Want to find out more about SharePoint 2013 content management system new features and what they can do for your organisation? Attend one of our free SharePoint 2013 seminars.

Will Saville Co-Founder

A serial entrepreneur since his early twenties, Will co-founded BrightStarr in 2006 with Rich. Will was previously a professional chef which allowed him to express his visual creativity and aesthetics. Rich, on the other hand, was a physicist with an incredible curiosity to discover how things worked and how to make them even better. After working together at a previous company, they soon discovered that when they brought their talents together, they were able to generate remarkably engaging and disruptive solutions.

During the next 5 years, Will helped grow the company to become a globally recognized brand in the SharePoint market. Will thrives on creating exceptional user experiences that are unrivalled across the SharePoint industry and is obsessed pushing the limits of technology and innovating. Will is still heavily involved with the business 10 years since launch and spends most of his time working on the Unily products, ensuring they’re the most innovative, usable and consumed SharePoint products out there.

In 2009 Will was recognized for his achievements and selected as one of the UK’s top 30 Young Entrepreneurs winning the coveted Young Guns award.

Twitter Feed

Where Next? Relevant Stories and Insights.

Why not SharePoint website design?
Why not SharePoint website design?
Why is it that such a small proportion of firms with SharePoint don't use it for public facing websites?
More than just content management
More than just content management
Companies today require websites that are able to adapt to their visitor's needs, whether based on the device the user is browsing or targeting content based on the user's click path through the site. Content Management Systems (CMS) were created to give website owners control of their sites by giving them the ability to modify its content whenever necessary
Five great improvements to SharePoint Online websites
Five great improvements to SharePoint Online websites
SharePoint 2013 brought with it lots of new features to this component, in this blog are our top five.