BrightStarr has rebranded to Unily - visit us at

Will Office 365 change vendor focus?

Here at BrightStarr we are embracing the change that Office 365 is bringing to the enterprise technology space and we can't wait to see all the great things that are coming next.

Will Office 365 change vendor focus?

Office 365 is a comprehensive platform that delivers main pillars like email, calendar, collaboration (including search, document management...etc.), unified communications and social. Microsoft continues to add to this platform with the likes of Project Online and PowerBI further extending its range of capabilities.

However, Office 365 is not an isolated platform, it works in tandem with Microsoft Azure to extend its services through Azure websites, Active Directory, and more to come. The platform is fully managed by Microsoft and supported by Microsoft SLA.

So with that said, how will this growing pool of interconnected technologies and capabilities affect the existing SharePoint ecosystem, and how in particular how will this continue to affect Microsoft partners?

I would categorize existing Microsoft partners into:

  1. Boutique services: delivering software services in the shape of custom developed solutions on top of SharePoint and consultancy services.
  2. Products companies: developing ready-made products that utilize or serve SharePoint as a platform. For example workflow products, governance management, administration, back-up and restore, custom web parts, custom HR solutions, ideas management...etc. You can check a lot of these products on
  3. Hosting and platform management companies: providing managed services to clients who want to outsource the hosting of their own SharePoint platform.

Each of these categories will be affected differently:

Boutique services are the least affected of these categories, however they should adapt and understand the change and the new vision. Microsoft is pushing all the custom development to be outside SharePoint in the form of apps hosted on Azure websites, or custom applications (websites, windows apps, mobile apps...etc.) that utilize SharePoint as the backend; the applications will connect to SharePoint (or Office 365) using the new Office 365 APIs.

Product companies will need to reassess their strategy, review their market segments and understand how flexible their clients are to the new changes. There will always be certain clients that are slower to adopt change or maybe even reject the cloud concept altogether.

In my opinion, the companies focusing on the platform management like upgrade and migration, back-up and restore and administration are hurt by the new move. In Office 365 there will be no version upgrades or new farms that requires content migration. These companies, at some point, will need to repurpose their products, move up in the technology stack (rather than focusing on the platform move up to the application).

The companies building ready web parts or solutions on top of SharePoint will need to re-architect their solutions and maintain a close working relationship with Microsoft to stay on top of any upcoming platform changes.

However it is of course the hosting companies that are the most affected category. Simply put they are going to lose all of the clients that make the move to the cloud. And this isn’t only about SharePoint; most clients will move the email and unified communication workloads to the cloud first, and then SharePoint follows.

Cloud strategy is an important item on the agenda of all CIOs; either in the short term or long term. That's why all IT professional service firms need to re-innovate their offerings, focus on maximizing the business value for their clients and divert their focus from IT only solutions.

Here at BrightStarr we are embracing the change that Office 365 is bringing to the enterprise technology space and we can't wait to see all the great things that are coming next. If you want to find out more about Office 365 Intranets and what can be achieved through the power of the Microsoft cloud, then download our whitepaper via the button below. You wont be disappointed!

Paul Jackson Managing Director EMEA

Paul uses his years of experience in the technology industry to run the show at BrightStarr UK. In his role as managing director, he is responsible for fostering steady growth and continued profitability, alongside Will and Rich. He is a ‘lead from the front’ kind of guy who uses his 25 years of industry experience to challenge and motivate his team. After working for a range of consultancies all over the world, and Microsoft themselves, Paul has learnt from the best. Every day, he applies that knowledge to make him the pro-active and pragmatic leader he is. Paul is passionate about new technology, and has a particular interest in all things cloud based, mobile and UX, making him a great fit for BrightStarr’s forward thinking environment.

 Paul is a big fan of gadgets, football, travelling and friends. He is a family man with two kids who keep him busy when he’s not in the office.

Twitter Feed

Where Next? Relevant Stories and Insights.

Microsoft Office 365 Solutions
Microsoft Office 365 Solutions
The Microsoft Office Suite now works in the Cloud (Office 365) so that your trusted applications always have the latest updates on the most current versions, and so that your work remains safely in the Cloud, accessible when you want it on any device.
Office 365 - The importance of good planning and oversight
Office 365 - The importance of good planning and oversight
Crawl times tend to vary, from day to day as well as across subscription plans and in a case I read about described took a particularly long to rerun. The instance described in the blog post saw content taking over 24 hrs to re-index. This is quite big increase from what many SharePoint administrators would expect to see on locally hosted 'on premise' solutions, which would typically re-crawl content every 15 or 30 minutes. So what is going on?
Working from home with Office 365
Working from home with Office 365
You would be hard pressed not to have seen the recent comments from Yahoo CEO Marissa Mayer concerning working from home, or rather asking her employees not to work from home.