So Microsoft is acquiring Sunrise for over $100 Million – another front end acquisition!
Some of Microsoft's recent acquisitions really demonstrate how the organization is positioning itself as more device agnostic. Acomplii (an email app) and Sunrise (a calendar app) both offer native experiences on iOS and Android. Microsoft has already integrated Acomplii technology into Outlook and it is anticipated the same will happen with Sunrise.
This is a leap forward from the old Bill Gates days where developers were set the goal of replicating Windows applications on mac, which just resulted in a poor implementation and non-native feel. I think this new approach where Microsoft is focused on providing the services and using the best native experiences is a winner and can help deliver the end point productivity gains we need.
It's not only in apps and devices we are seeing this shift, the recent announcements of integration with both Salesforce and Dropbox acknowledge that Microsoft appreciate the fact that organizations use other platforms. So, although they still compete, Microsoft are making it easier for the technologies to work together.
I'm hoping that over the coming months and years we are going to see more of this in Office 365, in particular integration with other platforms. Its important to organizations that the boundaries between services and apps become ever more seamless, and it's going to be vital that Office 365 understands relationships, not only between Microsoft entities, but also non Microsoft entities. Surely a product that brings together business systems is much stickier that one that doesn't!
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