It is really interesting to consider how essential internal communications are becoming to enterprise success. But the burning question has to be why? What is the real value of an internal communications platform and strategy, and who benefits?
In the past internal comms might have been considered somewhat of an added organizational extra. A small effort to share some business news all completed through an ineffective and very occasional email blast. But today that just isn’t enough activity to be effective, and email just isn’t the tool of choice. The benefits of a well-conceived and brilliantly executed internal comms strategy can be both organizational and personal. I want to explore what these benefits are and how contemporary business trends have raised their significance for modern businesses.
Rapid reactions in a global economy
The growing use of digital technology today, both in our personal lives and in business, has led to massive globalization. Just consider today how many more companies have a global reach than 20 years ago. How many more companies have international offices, international partners and global prospects? With this powerful level of digital connectivity, we have brands that are constantly exposed to their markets, and essentially, global businesses that never sleep. Time to market and having a responsive and agile business is essential in this kind of environment, therefore timely communication of important business news is essential to remain reactive to change. Internal comms platforms can be utilized to share real time updates as and when they happen, providing expedient information sharing across vast enterprises. Employees today need to be kept in the know as best as possible, so that they have all the information on hand to make effective and speedy decisions that can keep your business on the cutting edge in these competitive conditions.
I think employee engagement is one of the biggest challenges that modern companies face. It can be so beneficial, yet conversely, a lack of employee engagement can incur enormous costs. A question that all companies should be asking themselves is, what is the cost of quality employee acquisition?' When we weigh this cost against what an effective internal communications program can deliver in terms employee engagement, we can see yet another reason for the increasing importance of this business function. Delivering key insights into the market makes employees jobs easier and empowers staff through useful knowledge. In addition internal comms isn’t just about news, it can also become a platform for praise. Sharing big wins and naming and congratulating the staff, teams or offices that have directly contributed is a great way to raise employee profiles and support personal development.
This point has already been covered largely in a positive light in the two sections above. But what of the reality that employees are empowered today to actively choose what cultures and businesses they engage with? Digital tools that make obtaining information easier and make our lives easier have impacted our personal lives, and now employees are growing to expect this same quality at work too. The reality is that if you can’t provide a great working experience for your employees, then there is another company out there that will. Internal communication isn’t just about what you can deliver in terms of staff productivity. On a very basic level it’s about getting staff on-board with the company direction, and helping them to enjoy their work. Sharing your vision and your goals, and helping employees to invest personally in what your company is aiming to achieve is great way to spread the feeling of success when targets are hit or those big wins get shared.
Internal comms is a hot topic and we welcome any and all comments on what trends you think impact the rising importance of this business function. You can engage with us via any of our social media channels below, or better yet, get in touch with us and have a chat about what we can do to help support your internal comms efforts.